Author Archives: @feedly

Tips and tricks for using feedly mobile

In this world of technology, we spend more and more time on our mobile devices. Messaging, emailing, reading – everything on the web is available to us with a swipe on a screen. Likewise, feedly is available on the go, so you can access the news that matters to you anywhere, anytime.

feedly is available on desktop, as well as through iOS and Android apps. With the feedly app, you can access all of your Collections on your phone wherever you go, so that you’re always learning and being productive. Whether you use feedly on desktop or on mobile your content is always synchronized.

Once you’ve downloaded and logged in to feedly on your mobile device, it can take time to find the setup that works best for you. Here are some useful tips to get you started with feedly mobile.

01. Adding content on feedly mobile

Screen Shot 2015-07-24 at 3.21.36 PM

To add content on mobile, click on the search icon in the upper right corner to explore all the content on feedly. If you already have something in mind, go ahead and search for it.
1. Tip: You can search for either a topic or a specific site, just as on your desktop.
If you’ve logged in with Facebook or Twitter, below the search bar we’ll present a few topics that we think you might be interested in, based on your Facebook or Twitter profile. Explore these topics to find great content in feedly.
If you’re not quite sure what you’re looking for, scroll through our list of popular topics beneath your personalized topics for inspiration. Clicking any of these topics gives you a list of popular sites related to your topic. Browse these sites until you find one you like, then click the plus icon to add it to your feedly.

02. Home: a digest from all your Collections

Home the page that opens immediately when you open the feedly app on your mobile device. It is a compilation of all the Collections you have created and added to your feedly. Home is designed to give you a quick overview by displaying the most popular stories in each Collection, while taking into account your Must Read preferences.

03. All: all of the stories from all of your Collections

Clicking on All in feedly mobile gives you a list of all of your stories in feedly, with the newest stories first by default. This way, you can see every single story from all of the publications you follow. By default, All in mobile shows the latest stories. If you want to see the oldest stories first, click on the settings icon at the top and change that preference.

From both feedly All and Home, you can access the search function and the main navigation bar on the left.

04. Gestures: simple shortcuts in mobile

Using gestures in feedly mobile really helps to maximize productivity, and speeds up many actions on feedly mobile. The least amount of swipes, the better. Below are gestures from Home and feedly All.

Tap a story to open it
Tap and hold a story to mark it as Saved For Later. This will also save a story to your preferred saving feature.*
Short swipe left an story to mark it as read. These swipes should last for half the screen. A story’s title will become gray when it was been marked as read. (Swipe right to undo)
Long swipe left to mark all stories on that screen as read. A long swipe should cover almost the entire screen. When all of the stories are marked as read all of their titles will be gray. (Long swipe right to undo)
Swipe down to refresh. This will only work if you’re viewing the first card in a category.
Left edge swipe opens the navigation panel.
Right edge swipe opens the explore section

Once you tap on a story and you’re in your “reading mode,” you’ll want to know some simple tricks of the trade for using feedly mobile. Below are the main gestures to navigate within an story:

Swipe left and swipe right to move between stories
Swipe up when you reach the bottom of a story to close it*
Double tap to close a story*
Right edge swipe to close a story*

*You can activate and deactivate these gestures under settings in the main navigation.

05. Removing feeds on mobile

As with all other aspects of feedly, we want you to be able to customize your feedly to match the way you work, to maximize your productivity. Setting these settings to what works for you will make your experience useful, comfortable, and productive. Here are two suggestions for you to make your feedly your own.

Remove a feed from mobile. Sometimes, there is one source that consistently comes up in your feedly and annoys you. Rather than logging in on desktop to get rid of it, you can remove it right from your mobile device. Go to the main navigation bar and click on Edit Content. Here, you can remove feeds. However, you must be on desktop to reorder your categories or rename sites and Collections as they appear in your feedly for now.

06. Personalize the saving feature

There are many saving features in feedly, including Pocket, Evernote and Saved For Later in feedly. Tapping and holding in list view will save an article, but you can choose where you want to save the article. Here are four easy steps to personalize where you save articles.

Click on Settings in the main navigation bar.
You can select your favorite saving tool based on what you read most. Choose from feedly, Pocket, Instapaper, Evernote and OneNote.
Once you’ve chosen your tool you can go back to the list of articles, then tap and hold to save an article to the saving tool of your choice!

Pro tip: you can connect feedly to services like IFTTT and Zapier to better automate your workflow. Automatically send saved stories in feedly to a Google spreadsheet or to Dropbox using IFTTT.

07. Tagging stories in feedly mobile

Using the tagging feature in feedly is useful because it allows you to put a set of stories from many different sites into one category in feedly so you can come back and see all of your related stories in one place. This will help increase productivity and make reading in feedly more efficient for you. For instance, if you want to collect a lot of stories about investment you can create a tag called “investment” and come back to it from any device whenever you’re ready. You can tag an article by clicking the three dots at the top of a story and selecting Tag. There is no limit to the number of tags you can create!

Pro tip: like with saving, you can use IFTTT and Zapier to automate your workflow with tagging stories. IFTTT gives you a recipe that tweets stories when you tag them in feedly.

08. Change the way stories appear in feedly

Depending on what you are using each Collection for, different views will be useful for each Collection. Just as on desktop, feedly mobile supports different views, each with a different purpose. To change the view, click on the settings icon at the top of category. There are four views you can select from:

Title only – this presents the articles in a long list, so that you can easily see if you have any unread articles. We suggest this view for users that need to read every article in their Collection
List view – Stories in list view are presented with just the title and a photo on the side, making it very scannable.
Magazine view– This is feedly’s default view. Stories are presented with a title and photo, and the first few lines of the story. This is also very easy to scan.
Card view – The main visual is shown on the entire screen, making is good for visual collections, like food and design.

09. Open stories directly in your web browser

You can also change the settings of any category to open a story in the browser directly, which is useful for sites that are only partial feeds in feedly. Note, however, that some sites may load slower than others if they are not optimized for mobile. To activate this function, click on the settings icon at the top of your feedly All and select Open Webpage Directly. From now on, whenever you click on stories from feedly All, it will take you to the source’s website. You can activate this setting for each Collection or site as well.

10. Auto Mark as read

Another useful feature is the Auto mark as read on scroll. Activating this tells feedly to mark a story as read when you scroll past it as your browsing. This is useful for people who use feedly as an “inbox 0” tool and need to know whenever there is new content that hasn’t been looked at. To activate this option, go to your settings in the main navigation bar and select Auto Mark as Read. Remember, because your content is synchronized, marking articles as read on mobile will mark them as read on desktop as well.

Now that you know how to use feedly on desktop and mobile, learn more about finding content to add to your feedly.

Tips and tricks for using feedly mobile

Once you’ve downloaded and logged in to feedly on your mobile device, it can take time to find the setup that works best for you. Here are some useful tips to get you started with feedly mobile.

01. Adding content on feedly mobile

Screen Shot 2015-07-24 at 3.21.36 PM

To add content on mobile, click on the search icon in the upper right corner to explore all the content on feedly. If you already have something in mind, go ahead and search for it.
1. Tip: You can search for either a topic or a specific site, just as on your desktop.
If you’ve logged in with Facebook or Twitter, below the search bar we’ll present a few topics that we think you might be interested in, based on your Facebook or Twitter profile. Explore these topics to find great content in feedly.
If you’re not quite sure what you’re looking for, scroll through our list of popular topics beneath your personalized topics for inspiration. Clicking any of these topics gives you a list of popular sites related to your topic. Browse these sites until you find one you like, then click the plus icon to add it to your feedly.

02. Home: a digest from all your Collections

03. All: all of the stories from all of your Collections

From both feedly All and Home, you can access the search function and the main navigation bar on the left.

04. Gestures: simple shortcuts in mobile

Tap a story to open it
Tap and hold a story to mark it as Saved For Later. This will also save a story to your preferred saving feature.*
Short swipe left an story to mark it as read. These swipes should last for half the screen. A story’s title will become gray when it was been marked as read. (Swipe right to undo)
Long swipe left to mark all stories on that screen as read. A long swipe should cover almost the entire screen. When all of the stories are marked as read all of their titles will be gray. (Long swipe right to undo)
Swipe down to refresh. This will only work if you’re viewing the first card in a category.
Left edge swipe opens the navigation panel.
Right edge swipe opens the explore section

Swipe left and swipe right to move between stories
Swipe up when you reach the bottom of a story to close it*
Double tap to close a story*
Right edge swipe to close a story*

*You can activate and deactivate these gestures under settings in the main navigation.

05. Removing feeds on mobile

Remove a feed from mobile. Sometimes, there is one source that consistently comes up in your feedly and annoys you. Rather than logging in on desktop to get rid of it, you can remove it right from your mobile device. Go to the main navigation bar and click on Edit Content. Here, you can remove feeds. However, you must be on desktop to reorder your categories or rename sites and Collections as they appear in your feedly for now.

06. Personalize the saving feature

Click on Settings in the main navigation bar.
You can select your favorite saving tool based on what you read most. Choose from feedly, Pocket, Instapaper, Evernote and OneNote.
Once you’ve chosen your tool you can go back to the list of articles, then tap and hold to save an article to the saving tool of your choice!

Pro tip: you can connect feedly to services like IFTTT and Zapier to better automate your workflow. Automatically send saved stories in feedly to a Google spreadsheet or to Dropbox using IFTTT.

07. Tagging stories in feedly mobile

Pro tip: like with saving, you can use IFTTT and Zapier to automate your workflow with tagging stories. IFTTT gives you a recipe that tweets stories when you tag them in feedly.

08. Change the way stories appear in feedly

Title only – this presents the articles in a long list, so that you can easily see if you have any unread articles. We suggest this view for users that need to read every article in their Collection
List view – Stories in list view are presented with just the title and a photo on the side, making it very scannable.
Magazine view– This is feedly’s default view. Stories are presented with a title and photo, and the first few lines of the story. This is also very easy to scan.
Card view – The main visual is shown on the entire screen, making is good for visual collections, like food and design.

09. Open stories directly in your web browser

10. Auto Mark as read

Now that you know how to use feedly on desktop and mobile, learn more about finding content to add to your feedly.

Designing the future of the work newsfeed

Arthur, Head of Design

“If we encounter a man of rare intellect, we should ask him what books he reads.”
–Ralph Waldo Emerson

As human beings, our lives are shaped by the collection of experiences we live and the people we know.

One of the ways we broaden what we learn from others is by reading. Reading shapes what we know, who we are, how we see, and how we think. Reading is our silent teacher and mentor. It parents us. It’s on our team when we are are alone. It builds our character. It grows our person and intellect, around life and our life’s work. It is an age-old tradition that has transformed societies, started revolutions, and raised world changers. Reading empowers us to be more and to do more.

This is why at feedly we believe that reading is so powerful, especially when it comes to our professional lives. Magic moments manifest when people connect to new ideas through reading — which becomes the fodder for new ideas, innovations, and paradigm shifts. With the explosion of great content all over the web, this type of transformation through reading will only continue to accelerate and help us get better and better at what we do. In this sense, reading is more powerful than ever.

So we’ve dedicated ourselves to facilitating the productive, seamless integration of ideas, knowledge, and creativity, full of magic moments.

With feedly, we are building the “work newsfeed” — the most personalized way for the content you rely on to come to you, so that you can read important stories efficiently and deeply collaborate with other people on the web’s best ideas and inspiration. This more productive reading experience provides people a way to deeply personalize the news that they rely on. When reading on the web is truly personalized, it empowers people to get better at what they do and then put that content to work through a multitude of integrations with other services.

The open web is the best place to see content grow and it is made rich by the creators who contribute to it. So we also build tools that help publishers — small boutique bloggers and news giants alike — nurture and thrill their loyal readers.

But what does it mean to design for people looking for a modern reading experience? One that makes today’s content renaissance on the web clear and accessible and one that works across platforms and screens. In this mode of work, we face some specific challenges:

How do you create a truly personalized experience?

The web is a vast place, exploding with rich content. These experiences on the web really become powerful when they are personalized to us, especially when it comes to getting better at our jobs. This is why our goal at feedly is to create the most personalized news reading experience for the content that is important to us.

This “work newsfeed”—as we like to call it—should not only be filled with rich, high-definition information, free from distractions and noise. It should also allow us to be in the driver’s seat—to fully control what we read and how we want to read it.

With the boom of great content on the web, the ability to control, personalize, and organize that experience is more important than ever, but no product has really delivered it.

We have specific sources we want to read from—we like and trust some more than others—and we can’t merely trust any random algorithm to throw at us a bunch of stories related to our interest. We are more granular. We are more specific. We are more opinionated.

Over the past few years feedly has become a place where you can follow close to any source of content on the web, whether it’s a well-known publisher, a blogger, a YouTube channel, or Google search alerts. As part of the feedly experience, we have also created algorithms that suggest to people great related stories and publications you might like.

But there is so much more we could do. We could supercharge our suggestions and allow even more personalization. We could enhance how we rank the most important stories. We could create new, useful ways to let people define even better what they are trying to achieve with their reading.

How do you design the future of collaboration?

Steve Jobs once said that, “Creativity is about connecting the dots.” We think that reading is about generating these dots.

The most successful people are those who use the stories, insights, and new ideas they discover as inspiration to spark conversation and create something new.

This is why we are building feedly as the news feed with richest personalization tools and the strongest integrations with other web sources, so that you can put content to work. Reading is powerful, and it should be easily streamlined with everything we do — whether it’s saving stories for future reference, sending them to your team or manager, collaborating on the same key internet searches, empowering employees with the right stories, or leading the inspiring others through content.

Today feedly is connected to hundreds of popular services, including Evernote, Dropbox, Buffer, and IFTTT—and we consider this just the beginning. Creating an awesome collaboration experience is core to our roadmap because we believe the future is all about working together and working in teams, and we are excited to take part into shaping this future.

How do you optimize the content experience for all participants?

The popular phrase is true: Content is king.

As online engagement with quality content has soared, brands are becoming publishers, and publishers are becoming brands.

As a reading platform, feedly is in the center of this global trend. It is the watering hole where people come for focused web reading and where publishers can find tools to grow and nurture their most loyal followers.

At feedly we want to support the open web as a thriving ecosystem in which the reader and the publishers are meeting their deepest needs.

How do you use typography, color, and spacing as an ally in creating the best reading experience in the world? How do you balance the need for a focused, uncluttered interface while also presenting publishers, boutique bloggers, and the feedly brand in a beautiful way? We want to help everyone thrive.

So, join us!

There is a lot that we’ve done. But there is still so much more to be done.

We are looking for a product designer who expresses her/his design thinking into clean and efficient visual design (check out the job description here). Please get in touch with design@feedly.com if you’re interested. Attach your portfolio, what excites you about working at feedly, and what challenges you like to work on.

We are looking forward to making feedly even better and better every day.

– Arthur Bodolec, feedly designer/co-founder

Join feedly! We’re looking for designers

Are you a designer who loves to get inspired everyday and whose work is clean and helps people do things simply? Do you love to get feedback and iterate? Do you have experience working on desktop, iOS, and Android? Do you love building features no one else thought about from the ground up? Are you passionate about design and crafting beautiful things?

Let’s talk! We are looking for designers to join feedly.

About Us

feedly is your single place for all of the news, knowledge, and ideas you rely on to think, learn, and keep ahead. We build deeply personal web experiences by bringing the content that is important to you in your own work newsfeed.

Tasks

Redefine what reading is on the web and mobile by pushing the boundaries of design.
Bring innovative thinking, problem solving, and design solutions to the table.
Conduct user research and user testing with potential and existing users.
Design beautiful, clear, and consistent interfaces for our desktop, iOS, and Android apps.
Generate pixel-perfect production assets.
Generate comprehensive information architecture, wireframes, high-fidelity mockups, and interactive prototypes for iOS, Android, and desktop.
Present your work effectively and articulately communicate design rationale to the team.
Help craft the design team as it grows.

Must have’s

2+ years of applied product design experience.
Ability to design for any platform (iOS, Android, mobile web, etc.).
A passion for listening to user feedback and iterating.
Strong information design skills with a solid foundation in UX design heuristics.
Excellent oral and written communication skills.
You love making things beautiful, and you have a strong understanding of composition, balance, symmetry, and whitespace.
Mastery of design tools: Sketch, Illustrator, Photoshop.
Experience with prototyping tools such as Framer, Pixate, Origami, HTML/CSS/JS, After Effects, Swift.
Ability to generate pixel-perfect production assets.
Superb attention to detail.
Ability to work well on an ego-free, highly collaborative, and cross-functional and very experienced team.
Ability to thrive in a fast-paced, dynamic startup environment.
You see yourself in our core values.
- Something magical happens when you find the right piece of content.
- Design like you are right, listen like you are wrong.
- See crisis as opportunity.
- Frugality is fun.
- Details matter.
- Be humble.

Nice to have

Experience doing motion design would be great.
Expertise with html and CSS absolutely amazing.

Location

You will be working from our Palo Alto office, though you will be able to work from our San Francisco office two to three times a week or work from home some days.

Interested? Please send an email to design@feedly.com and include a link to your work.

feedly + Google Now: Your most important stories, when you want them

Feedly and Google have been collaborating on integrating feedly into Google Now so that your most important stories surface in your Google Now stream. We recently rolled out this feature in beta and are seeing a high 14% tap-through rate with the feedly cards. We are excited to announce that the feature is now being rolled out to everyone.

Your important stories come to you

We believe reading sparks magic moments when ideas, knowledge, and creativity seamlessly come together. It’s the core reason why we work so hard to make feedly the most efficient way to personalize and read the content that’s important to you.

We spend a lot of time talking to our users, and we know that most of you weave what you read into your everyday life—to get better at what you do, to keep you ahead of what’s going on, to stay inspired, to learn new things, and be productive. We know that the ability to personalize this experience—when and how you get your news—and to integrate it with other services you use is just as important.

Google Now allows you to easily access specific information in the time and place that it’s most useful to you. As we keep expanding the number of integrations available to feedly users, Google Now seemed like a fitting service for our users, so that you can easily have the stories you need the most come to you, without you having to look for it yourself.

With feedly Now cards, feedly will find the trending stories in the publications you follow and surface them to you throughout the day through Google Now. And you can personalize this experience even more: If you have favorite publications or blogs that you’d love to see in Google Now, you can tell us to follow these stories more closely by marking those sources as must-read in your feedly.

For instance, if you are a PR manager in tech, you can mark the top-tier tech blogs as “must read,” so that breaking stories automagically come to you. Or if you are a physician following the latest in, say, pediatrics or infectious diseases, you can mark your favorite journals as must-read, so that the big stories from these favorite sources surface in your Google Now stream.

Turn it on!

To start seeing feedly Now cards, please make sure you have the latest Google app and feedly app installed on your Android device and are logged into feedly.com. Simply tap the blue Google app icon to see your Now cards. You’re good to go!

feedly for Android

(You can also opt out by clicking the settings icon next to the feedly Now card in the Google Now app. Go here to learn more about turning off Google Now cards.)

Open Design Contest / Win feedly Pro lifetime

We would love to hear from the feedly community about how we could improve the personalization engine powering this feature and give you more control over which stories should be surfaced in Google Now. Please leave some suggestions by commenting on this blog post, and we’ll pick two of our favorite suggestions, implement them, and offer a lifetime feedly Pro subscription to the lucky people who suggested them!

We’ll use all of your feedback, so that we can iterate quickly on the next version of feedly Now cards, which we plan to push soon.

Enjoy!
David and Noelle

Using feedly’s Must Read option to your advantage

As part of our promise to offer you rich personalization, we are giving you the option of promoting feeds you think are important to Must Reads. Promoting a feed to Must Read has three benefits:

It will create a separate Must Reads section where you can make sure you do not miss a single story from your Must Reads sites.
It will increase the chances for the stories from that feed to be recommended in your feedly home.
It will increase the chances for stories from that feed to be surfaced in your Google Now.

The Must Read feature is a great way for you to tell feedly which feeds are most important to you and to keep on top of those feeds.

01. Promoting feeds to Must Read on desktop

Some publications and blogs that you follow may fill your feedly with posts that are “just for fun,” while others may post content that is crucial to your job. For these important sites, you can set them as Must Read, so you can make sure you see every single story that comes out.

Decide which publication or blog you want to promote to Must Read. We suggest feeds that are relevant, boost productivity and publish a manageable amount of content.
If haven’t already added that site to your feedly, you’ll have the option of promoting it to Must Read on the left pop-up tab when you add it to your feedly.
If you’ve already added the publication to your feedly, click on it in the left-hand navigation panel and click on at the top of their page.
Towards the bottom of the drop down menu, click on Edit Subscription. This will open up the same screen that comes up when you first add a publication or blog to your feedly. Here, you can change the title of the feed that appears in your feedly and the Collection in which you put it.
Right under the Title space is an option to select Must Read. Check marking it puts the site in the Must Read section so you’ll never miss a story.
To remove a publication or blog from Must Read, click on at the top of that site’s page in feedly, and click on Edit Subscription in the dropdown menu. In the same place where you marked it as Must Read, deselect that box to take the publication or blog out of your Must Reads.

02. Promoting to Must Read on mobile

A little feedly fun fact: Promoting a site to Must Read was something that was originally specific to mobile. Here’s how to use this feature on mobile:

Go to the site’s page on feedly mobile.
Click on at the top of the screen, then select Promote to Must Read. This will put that site under your Must Reads in feedly, so you can always stay up to date with that particular publication.
To demote a site from Must Read, just click the same setting icon on the same page and select Undo Must Read.

03. Accessing all your Must Reads

Congratulations on promoting the most important sites you read to Must Read. Now you’ll want to find your Must Reads section so you can read every single story and not fall behind. Here’s how you can access it:

On desktop and mobile, setting just one site as Must Read automatically creates a section in the main navigation called Must Reads. You can access your Must Reads by clicking on Must Reads towards the top of your navigation bar.
You don’t have to read all the publications you’ve marked as Must Read together. You can also use your Must Read section to read from any one publication in that section. This makes the publications that are important to you even easier to find. You can do that on feedly Mobile by clicking the next to Must Reads in the left-hand navigation menu. A list of the sites you’ve marked as Must Read will drop down and you can select the most relevant site from there.
To open Must Reads automatically when you login to feedly, got to Preferences at the bottom of the navigation bar. The first section asks you what page you would like to load when you start feedly. Select Must Reads.

04. The impact of Must Read feeds on Google Now recommendations

Promoting a site to Must Read will impact the likelihood of its articles coming up in your Google Now recommendations. With Must Read, you can personalize your Google Now to deliver the content that is most important to you

First, let’s understand how Google Now works. Throughout the day, we select stories from your feedly to show up as a card in Google Now. We make this selection based on whether the story comes from a feed promoted as Must Read and whether the story’s more popular than other stories the site has published.

Thus, promoting a site to Must Read will increase the chance that their articles will appear as a cards in Google Now.

Here’s an example of how the engine could work: If there are two stories that are contenders for the Google Now card, we’ll select the one that’s in your Must Reads. If two stories are in your Must Reads, we’ll select the most popular one to come up in your Google Now.

So you can help tell the feedly engine which sites are most important to you by promoting them as Must Reads to increase the likelihood that we show you a feedly card from that publication or blog.

Using feedly’s Must Read option to your advantage

As part of our promise to offer you rich personalization, we are giving you the option of promoting feeds you think are important to Must Reads. Promoting a feed to Must Read has three benefits:

It will create a separate Must Reads section where you can make sure you do not miss a single story from your Must Reads sites.
It will increase the chances for the stories from that feed to be recommended in your feedly home.
It will increase the chances for stories from that feed to be surfaced in your Google Now.

The Must Read feature is a great way for you to tell feedly which feeds are most important to you and to keep on top of those feeds.

01. Promoting feeds to Must Read on desktop

Decide which publication or blog you want to promote to Must Read. We suggest feeds that are relevant, boost productivity and publish a manageable amount of content.
If haven’t already added that site to your feedly, you’ll have the option of promoting it to Must Read on the left pop-up tab when you add it to your feedly.
If you’ve already added the publication to your feedly, click on it in the left-hand navigation panel and click on at the top of their page.
Towards the bottom of the drop down menu, click on Edit Subscription. This will open up the same screen that comes up when you first add a publication or blog to your feedly. Here, you can change the title of the feed that appears in your feedly and the Collection in which you put it.
Right under the Title space is an option to select Must Read. Check marking it puts the site in the Must Read section so you’ll never miss a story.
To remove a publication or blog from Must Read, click on at the top of that site’s page in feedly, and click on Edit Subscription in the dropdown menu. In the same place where you marked it as Must Read, deselect that box to take the publication or blog out of your Must Reads.

02. Promoting to Must Read on mobile

A little feedly fun fact: Promoting a site to Must Read was something that was originally specific to mobile. Here’s how to use this feature on mobile:

Go to the site’s page on feedly mobile.
Click on at the top of the screen, then select Promote to Must Read. This will put that site under your Must Reads in feedly, so you can always stay up to date with that particular publication.
To demote a site from Must Read, just click the same setting icon on the same page and select Undo Must Read.

03. Accessing all your Must Reads

On desktop and mobile, setting just one site as Must Read automatically creates a section in the main navigation called Must Reads. You can access your Must Reads by clicking on Must Reads towards the top of your navigation bar.
You don’t have to read all the publications you’ve marked as Must Read together. You can also use your Must Read section to read from any one publication in that section. This makes the publications that are important to you even easier to find. You can do that on feedly Mobile by clicking the next to Must Reads in the left-hand navigation menu. A list of the sites you’ve marked as Must Read will drop down and you can select the most relevant site from there.
To open Must Reads automatically when you login to feedly, got to Preferences at the bottom of the navigation bar. The first section asks you what page you would like to load when you start feedly. Select Must Reads.

04. The impact of Must Read feeds on Google Now recommendations

Thus, promoting a site to Must Read will increase the chance that their articles will appear as a cards in Google Now.

So you can help tell the feedly engine which sites are most important to you by promoting them as Must Reads to increase the likelihood that we show you a feedly card from that publication or blog.

Introducing new feedly tutorials

Two of the biggest things we care about at feedly are taking care of our community of users and making your feedly experience as personal as possible. We’ve been listening to some of your questions about how to best use all the features we offer, and based on your feedback, we’re excited to start releasing a set of tutorials to make your feedly experience easier, more productive and more personalized.

We’ve created a wide variety of tutorials to serve everyone from the newbie to the power user. We will be publishing some tutorials specific to feedly Pro which will focus on productivity workflows to make sure Pro users get the full bang for their buck. In addition, we’ve created tutorials on getting started and customizing your feedly for our newer users. These tutorials will teach you something new about building your feedly, searching, sharing and saving.

We will be publishing these new tutorials over the coming weeks, starting with our first tutorial: How to get started with feedly. Find these Tutorials under the “Tutorials” tab on our blog. You can subscribe to these tutorials on your feedly at https://feedly.com/i/subscription/feed/http://blog.feedly.com/category/tutorials/feed/.

Coming soon are tips and tricks on feedly Mini, Power Search and IFTTT.

Community Feedback

If you have ideas or requests about tutorials you’d like to see in the future, please leave them in the comments below. We read every comment and would love to take this opportunity to answer as many questions as possible from the community.

Introducing new feedly tutorials

Coming soon are tips and tricks on feedly Mini, Power Search and IFTTT.

Community Feedback

10 ways to optimize your feed for feedly

We want to make feedly a great tool for publishers, bloggers, and videographers to nurture and thrill their most loyal readers. Here are 10 tips on how to optimize your RSS or ATOM feed for the feedly open platform.

01 Feed metadata used for discovery

Feedly users are constantly searching for new sites and blogs to add to their feedlys. To optimize the discovery experience, we have created a set of RSS and Atom discovery extensions that allow publisher to deliver a richer discovery experience in feedly. These extensions allow content creators control the cover image, icon, title and description that are used to present feeds when users search for new sources.

Sample markup:
<rss xmlns:content=”http://purl.org/rss/1.0/modules/content/” xmlns:webfeeds=”http://webfeeds.org/rss/1.0″ version=”2.0″>
<channel>
<title>Your short feed title</title>
<atom:link href=”http://blog.feedly.com/feed/” rel=”self” type=”application/rss+xml”/
<link>http://blog.feedly.com</link>
<description>Your short 140 character feed description here</description>
<webfeeds:cover image=”http://yoursite.com/a-large-cover-image.png“ />
<webfeeds:icon>http://feedly.com/icon.svg</webfeeds:icon>

02 Website metadata used for discovery

Many feedly users discover new feeds to add to their feedly while doing research on the web or browsing the Twitter, Facebook and Pinterest feeds. By adding an “application/rss+xml” alternate metadata to the header of your HTML page, you can make it easier for users to discover your feeds and add them to their feedlys.

Once a user adds your feed to their feedly, they will automatically receive all the new stories you publish to your feed. This is a great opportunity to convert one time visitors into more loyal repeat readers.

Your feed update will automatically be delivered to all the devices the user is using to consume content.

03 Formatting your HTML content

Feedly is designed for a clean and fast reading experience. The best way to optimize your content for feedly is to use clean HTML markup – focusing on the semantics of the content you are publishing: use h2,…, h4 for headers, mark your paragraphs with p elements, use b elements to highlight important words.

Your HTML content can include image, audio, video, and other media elements. Images will be cached and resized by the feedly cloud to deliver the fastest, most efficient experience to the reader.

When using images, try to use the largest size possible and make sure that the image element has a width and height property.

Video can be embedded in the content using the video element or for Youtube and Vimeo using the iframe element. For video and audio, you can also take advantage of enclosures.

04 Featured image

Feedly will associate a featured image with each story. This image is used when we show an preview of the story to the reader.

Here are the set of rules we use to pick the featured visual:

If the content of the story in the feed has an img element with a webfeedsFeaturedVisual classname, that image will be selected as the featured image.

If the first img in the story has a height and width > 450 pixel, that first image will be selected as the featured image. If not, feedly will try to pick the largest image in the story.

If the feed is partial, the feedly poller will look up in the web page and see if the webpage include open graph or twitter card metadata and use that as the featured visual.

Having a great featured image associated with your post is one of the most important aspects of increasing engagement with your readership. A great visual will draw the user into your story.

06 Enhanced branding

By improving your brand’s presence on feedly, we can make your readers feel more at home. When you specify an SVG-formatted logo and an accent color we will place your logo on each of your stories and change the colors of hyperlinks throughout your content to your chosen accent color. These changes will not only improve your brand recognition but also improve your readers’ experience on feedly.

Sample markup:
<rss xmlns:content=”http://purl.org/rss/1.0/modules/content/” xmlns:webfeeds=”http://webfeeds.org/rss/1.0″ version=”2.0″>
<channel>
<title>Your feed title</title>
<webfeeds:logo>http://yoursite.com/logo-30px-height.svg</webfeeds:logo>
<webfeeds:accentColor>#00FF00</webfeeds:accentColor>

07 Related stories

Often times when delving deep into your content, readers will want more than just one story on the given topic. Using the feedly cloud we can pull content on the same topic, also from your site, from up to three years in the past. This will allow your readers to really explore the subject and also engage with your archive of content.

Sample markup:
<rss xmlns:content=”http://purl.org/rss/1.0/modules/content/” xmlns:webfeeds=”http://webfeeds.org/rss/1.0″ version=”2.0″>
<channel>
<title>The verge</title>
<webfeeds:related layout=”card” target=”browser”/>

08 Google Analytics integration

For many publishers, feedly can be a black box of sorts. You can click through and see the number of readers you have, but not much else. We have spent the last few months building an integration between feedly and Google Analytics so that you have more visibility into your feedly readership.

The integration mirrors the engagement users have with your stories on feedly as page views in your Google analytics account. This opens the door to lots of interesting insights: how many users are engaging with your stories, how many times a week, on which devices, in what countries, what are the most popular stories, etc.

The pageview events reported to GA are based on the canonical URL of the stories, allowing you to aggregate the views you are getting on feedly and on your website and get a more global understanding of how users engage with your content.

These pageview events are decorated with utm_… so that you can easily split the engagement on feedly from the direct engagement on your website.

We protect the privacy of our users by generating an anonymized hash.

This integration requires no work on your side: you simply decorate your feed with your Google Analytics id and feedly will start to automatically deliver the engagement information to your account.

This feature is only available to publishers who are part of the Publisher Kit beta program.

We are working on adding support for comScore and omniture.

Sample markup:
<rss xmlns:content=”http://purl.org/rss/1.0/modules/content/” xmlns:webfeeds=”http://webfeeds.org/rss/1.0″ version=”2.0″>
<channel>
<title>The verge</title>
<webfeeds:analytics id=”UA-xxx” engine=”GoogleAnalytics”/>

09 Ad integration

We want to make sure that publishers are able to monetize their loyal feedly audience. The first option we are offering toward this goal is to allow publishers to embed a 300×250 DFP ad slot in the feedly stories – after the second paragraph. Feedly will take care of the technical integration and you keep 100% of the ad revenue.

This feature is only available to publishers who are part of the Publisher Kit beta program.

10 the +feedly button

If you want to increase the size of your feedly audience and have more loyal readers engage with your content several times a week, you can add the follow us on feedly button to your website next to the other options you offer to visitors to connect with you. For more information on how to add the follow us on feedly button to your website, please visit the button factory page.

Get in touch

We have been working closely with 100 publishers over the last 6 months to design, implement and polish the first version of the feedly Publisher Kit. We will be opening this program to more publishers this fall. If you have an questions or would like to get early access to the kit, please email publishers@feedly.com with information about what is driving your interest.