curated internal newsletter | FRANCESCO SOMAINI, PhD

Ever struggle to find the right piece of content to share with a client or prospect? Or lose track of links shared in email chains or group chat?

We built Team Newsletters to solve these problems and help your team capture industry intelligence at scale.

There’s no need to copy-paste links or spend time formatting text. Simply activate your newsletters, and Feedly will do the rest.

Below you’ll find 4 example newsletters modeled after Feedly Teams customers in finance, information security, sales, and design.

Example 01 — Fintech Trends

Major players in finance are spending a lot of time and money to build, buy, and partner with emerging tech. The developments coming out of niche financial technology companies hold valuable insights for strategy teams.

With a newsletter like the one you see below, you can feed your team a steady stream of updates that help you identify the fintech startups using artificial intelligence, blockchain, and other technologies to disrupt the status quo.

Here is an example of a Team Newsletter focused on the payments industry.

Curated By: Strategy and Business Development teams

Read By: Corporate Strategy & Innovation teams, C-suite, and Sales

Benefits: Share knowledge across teams. Everyone receiving this type of newsletter would be able to quickly scan through the most important payments-related articles that have been saved to the Payments board

What We Love: Customize your newsletter by choosing a template with or without images. You can toggle this option in the settings for each newsletter.

Example 02 — Security Trends

Open source intelligence is now a company-wide priority, from the security analyst to the board room.

In this example, everyone subscribed to the “Security Trends” board will receive a daily newsletter with the latest articles that have been saved there. Note that this newsletter features the text-only template.

One of the best things about Team Newsletters in Feedly is that you can add email addresses for people and groups beyond your Feedly account, such as the CIO’s office or your internal speakers’ bureau.

Curated By: Information security analysts and security awareness leaders

Read By: Internal experts who give talks at security events, or account managers on the sales team who need to keep up with industry trends

Benefits: Feed your experts with fresh, relevant examples they can weave into their presentations. And for the analyst curating this newsletter, you gain visibility for your efforts raising awareness of these business-critical topics in a helpful and consistent way.

What We Love: In the newsletter settings, you can any email address to the newsletter recipients list, such as an internal email list or the CIO’s office.

Example 03 — Sales & Marketing

Sales teams use Feedly as a scalable way to arm individual sellers with news on their target accounts and prospects.

Sales trigger events—news that signals a potential selling opportunity—help you connect with potential customers at any stage of the funnel. In Feedly, lots of teams use Google News keyword alerts to track announcements such as acquisitions or investments, hiring for senior positions, or quotes from decision makers.

This example shows a newsletter for a board called “Growth Accounts.”

Curated By: Marketing, Sales managers, Client services

Read By: Send your sellers and customer success heroes a morning digest of news alerts mentioning their target accounts or brands.

Benefits: Create a Team Board for each account. Every morning Feedly will send out a beautiful email giving each of your sellers a 5-10 minute summary of news they need on their target brands.

What We Love: Gather feedback. Ask your sales team which articles were the most useful in the past week. Look ahead to next week’s sales meetings. Save new articles mentioning those accounts to tailor the upcoming newsletter to those clients or segments.

Create the set-up that works best for you and your team. Some will enjoy having one board for each account, while other teams might want to group accounts by segment. It’s up to you!

Example 04 — Design Trends

This final example is from our team at Feedly. We are very passionate about design and delivering the best user experience possible. We learn from each other, and we share insights we find from around the Web.

Three different teammates saved articles to our Design Trends board in this example:

Easily see who saved the story and any notes and highlights added by your team. Click on the article to open it in Feedly.

Curated By: Designers, product managers

Read By: Product, design, and marketing teams can save and share inspiring examples from other companies. Add notes to point out the features you like most.

Benefits: Newsletters are a great medium for brainstorming ideas. Team members can use this board to save blog posts, landing pages, and other types of content to this board from anywhere on the web.

What We Love: Mentioning a colleague in a note will send them a notification via Slack or email. Read about Feedly’s Slack integration.

Leaders across every industry need to be ready for the next inevitable change to arrive.

By nature, the tech industry changes and adapts as new inventions arise. Technology executives have learned to manage change and the constant competition from startups. But for many other industries, this disruptive cycle is a new phenomenon.

Artificial intelligence pioneer Andrew Ng says tech has forced a new reality upon these other industries:

Tech world is used to tectonic shift every 5 years from new inventions. Now tech has infected other industries so everyone has to shift.

— Andrew Ng (@AndrewYNg) August 22, 2017

Today, Feedly is excited to launch Team Newsletters. It’s the latest addition to our intelligence tools for teams. Feeding your team with hyper-personalized industry and competitive news is a must. The trends you and your team uncover will help you stay in sync, gain deeper insights, and move faster than the competition.

Current solutions for keeping up with trends as a team fall short. By default, most teams rely on ad hoc email chains and chat to share links. These options lack context and add a lot of unwanted noise, chaos, and stress.

Our strategy team uses Feedly to disseminate pertinent news articles … The newsletter feature is very useful, so the selected items can ‘find the team members’ rather than the other way around.Clark Cameron, 3M Strategy & Market Research

Activate Newsletters for Team Boards and Feeds

There aren’t any extra steps to curate content or format the email. Save articles to Team Boards while reading in Feedly (or from anywhere on the web). Alternatively, activate the newsletter for a Team Feed for a digest of articles from that feed.

Newsletters are a natural extension of your team’s Feedly experience, full of great content from your trusted sources. For example, here’s the Feedly design team’s newsletter, generated from our “Design Trends” board:

You can activate a newsletter for each of your Team Boards, as well as your Team Feeds.

Let’s say each person on your sales team is following a set of boards related to their target accounts. Every morning they will receive a beautiful email digest with all the new articles saved to each of the boards they follow.

It’s delivered right to your inbox, giving everyone a personalized email newsletter to kick off the day.

If you are already subscribed to Feedly Teams, you can activate your newsletter in just a couple clicks. Open one of your Team Boards and click on the email icon. Flip the switch to ON, and select your options.

Want to see how some of the most innovative teams are using newsletters? Here are 4 examples of effective newsletters for trend watching

Notes and Highlights Add Valuable Context

When you open a Team Newsletter in your inbox, you will see the email includes the notes and highlights your teammates have added to articles.

These valuable nuggets of context make it easy to scan for relevant insights to use on sales calls or strategy sessions.

On busier days, maybe all you have time for is a 5-minute overview of what has happened related to the topics in your Team Boards. Newsletters give you just that—a quick and easy way to keep up with the latest news.

And you can always click on an item in the email to read the full article.

Flexible Scheduling and Display Options

In the settings for each newsletter, you can change the days and times you want your newsletters to land in your inbox.

If you are subscribed to two or more newsletters scheduled for the same time, Feedly will bundle them into a single email. In our team at Feedly, some of our Team Newsletters send daily, while others are less frequent. We have some newsletters scheduled for the same time, so they are combined into one email.

Check out these sample templates to see examples of both display options: Text-only or with a featured image. The text-only option makes the email shorter, especially if your newsletter contains more than a few articles.

If you have multiple newsletters set to send at the same time, Feedly will combine them into one email with a section for each board.

Include People Outside Your Feedly Team

You can add people outside your Feedly Team account to a newsletter too.

You might want to do this if you have an email list for experts in your company who speak at industry events. Feeding your experts with relevant industry news means they always have fresh examples to cite in their next talk.

Go to your Board Settings (pictured above) and enter the group or individual email addresses in the box labeled “external recipients.” They will receive the newsletter on the same schedule.

If you want to send your newsletter to multiple external email addresses, be sure to use a comma to separate each email.

External recipients—anyone not part of your Feedly Team—will be directed to the article on the source website, rather than going to the article in Feedly.

Beautiful on Any Email Client

We have optimized Team Newsletters to be easy to read on any device and email client.

One More Thing: Save Articles From Anywhere

Using Feedly’s “Save to Board” browser extension, you can save articles to your boards while reading on the original source website.

Articles you save using the extension will appear in your newsletter the same as articles saved within Feedly.

Ready to get started?

Create your first newsletter